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Learn More About | Local Brand - chichoimao 自在貓 - Sing | Now

"| Learn More About ________ NOW |

Through a short Q&A, we aim to bring the public closer to the stories and ideas behind local brands. Today, we have invited the founder of a local woodworking brand, chichoimao, named Sing, to share more about the philosophy behind chichoimao.

【Brand Introduction】

Established in 2018 by Sing, a full-time photographer in Hong Kong, chichoimao is a brand that embraces local culture. Inspired by the world of woodworking during a trip to Taiwan, Saint decided to return to Hong Kong and shift his focus to the suburbs. With his beloved cats by his side, he embarked on a journey of woodworking, passionately designing and crafting various products. chichoimao specializes in using traditional joinery techniques to create small-scale solid wood furniture suitable for Hong Kong's living environment. Each piece is meticulously handmade, exuding a unique warmth. Through his creations, chichoimao is dedicated to creating a comfortable and pleasant living environment for people.

【Sharing by Sing from chichoimao】

S: Can you tell us about the challenges you encountered in establishing chichoimao?

Sing: When starting chichoimao, resources were the main difficulties I encountered. The high rent in Hong Kong made it hard for a startup like mine to afford a dedicated shop to showcase my works. Additionally, finding equipment and other resources in Hong Kong was challenging, as every part needed to be imported from mainland China or overseas.

S: How do you stay motivated and passionate about chichoimao?

Saint: As the founder of chichoimao, I design and handcraft all my works in Hong Kong. When people see my works and are surprised to learn that it's a brand from Hong Kong, the satisfaction I feel is immense and keeps me going. I pour passion and effort into each piece, and I take pride in that. It also represents the uniqueness and value of local creativity in Hong Kong. Through chichoimao's creations, I believe I can showcase Hong Kong's creativity and craftsmanship to the world.

S: Could you share the story behind the name and logo of chichoimao?

Sing: "chichoimao" is the Cantonese pronunciation of "自在貓" (chichoimao), and the brand's logo features my beloved cats, Kin Kin and Ar Mei. Through my works, I aim to create an atmosphere that reflects a relaxed and elegant lifestyle. I strive to create works that resonate with people's lives, allowing them to find moments of tranquility and joy.

Making it easier for you to discover and experience local brands online, ensuring that you feel the essence and warmth of local brands across different offline scenes and times.


Sing - Founder of chichoimao


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