SCANNOW 城市編輯室-心度探索（Deep Dive）- hey you living

店主的話

「hey you living」的創辦人 Mary 的品牌誕生，源於一份最純粹的熱愛——向大家推介自己喜歡的好物。Mary 從小便是一位布袋的愛好者，家中的收藏一度累積超過百個。在某個瞬間，她萌生了一個單純的念頭：不如將自己用過且深愛的布袋分享給大眾。她最初從販售自己鍾愛的「hay」布袋開始，後來慢慢引入來自韓國和美國的布袋品牌。

Mary 創立品牌的動機，是希望能令大眾改變對布袋的既有形象——那些「好hea」的刻板印象。她堅信布袋應被歸納為配飾的範疇，這份對風格的追求，促使品牌後來轉型為一間飾物選物店。回首這段旅程，Mary 感激自己當初願意踏出開辦 online shop 的衝動，這份「never say never」的精神，讓她能實現自己想做的事，這也是她希望透過分享布袋傳達給每一個人的品牌信念。

品牌故事

「New Vision, Affordable, Cool」：真實而不刻意的風格宣言

Mary 為「hey you living」確立了三個核心形容詞。第一個是「New Vision」（新的視野），她希望透過引入顧客從未接觸過的獨特品牌，為大眾帶來新的視角。第二個是「Affordable」（相對相宜），她致力於讓大家能以合理的價錢，買到好的產品與設計。最後一個是「Cool」（有型），她希望顧客在使用她所挑選的產品時，能感受到自信與風格。這個「Cool」字，更代表著一種真實且不刻意的生活態度。

一邊走，一邊思考的自然旅程

對 Mary 而言，品牌的發展從來都是一個「沒有計劃的計劃」。從一開始賣布袋，到後來轉型兼賣飾品，以致將來的每一步發展，都是在實踐中一邊做一邊思考，自然而然地發生。她深切地感受到，這當中每一個自然發生的過程，都是她真正想做的事。

收藏生命力：鮮花與「要做點 Cool 的事」的承諾

在品牌的視覺呈現與空間細節中，Mary 總是帶著一份細膩的心思。在每一次的 Pop-up Store 佈置中，她都會將鮮花融入到作品之中。她認為鮮花擁有一種令人著迷的生命力，可以讓周遭環境變得充滿生氣。品牌的旅程中，充滿了對風格與理念的堅持。在她的寄賣店中，張貼著一張她非常喜愛的日本藝術家 kenkagami 的海報，上面的日文字寫著「下次我們一起做點cool的事吧！！」，這句話與「hey you living」追求有型的理念不謀而合。

Message from the Founder

The story of hey you living, founded by Mary, began with the simplest kind of love: the desire to share good things she genuinely enjoys. A tote-bag enthusiast since childhood, Mary once amassed a personal collection of over a hundred bags. Then, in one small moment, a straightforward thought surfaced—why not share the tote bags she had used and truly loved with more people? She started by selling her favorite “hay” tote bags, and gradually introduced tote bag brands from Korea and the United States.

Mary’s motivation was also to shift how people perceive tote bags—to break away from the stereotype that they are “too casual” for important occasions. She firmly believes tote bags belong in the category of accessories. This pursuit of style eventually led the brand to evolve into an accessories select shop. Looking back, Mary feels grateful that she once acted on the impulse to start an online shop. That “never say never” spirit allowed her to do what she truly wanted—and it is also the belief she hopes to pass on to everyone through the simple act of sharing tote bags.

Brand Story

“New Vision, Affordable, Cool”: A Style Statement That’s Real, Never Forced

Mary defines hey you living through three core adjectives. The first is New Vision—she hopes to bring customers a fresh perspective by introducing unique brands they may have never encountered before. The second is Affordable—she wants people to be able to purchase well-designed, quality items at a reasonable price. The third is Cool—she hopes that when customers use the pieces she curates, they feel confident and stylish. For Mary, “Cool” also represents a way of living that is authentic and effortless, never contrived.

A Natural Journey of Moving Forward While Thinking Along the Way

To Mary, the brand’s growth has always been a kind of “plan without a plan.” From selling tote bags in the beginning, to later transitioning into accessories, and to whatever comes next, each step has unfolded through doing—thinking as she goes, allowing things to happen organically. She deeply feels that every naturally occurring process along the way is, in fact, exactly what she wants to do.

Collecting Vitality: Flowers—and a Promise to “Do Something Cool”

In the brand’s visual expression and spatial details, Mary brings a quiet sensitivity to everything she does. In every pop-up store setup, she weaves fresh flowers into the presentation—because to her, flowers carry a fascinating kind of vitality, instantly bringing life and energy to their surroundings. The journey of hey you living is filled with a steadfast commitment to style and ideas. In her consignment shop, she hangs a poster by a Japanese artist she loves, printed with the words: “Next time, let’s do something cool together!!” The line perfectly echoes the brand’s spirit—an unspoken pact to keep pursuing coolness, sincerely and wholeheartedly.