SCANNOW 城市編輯室-心度探索（Deep Dive）- 文化屋雜貨店

店主的話

對於這間被三個詞——「古靈精怪」、「本地」和「創作」——所定義的文化屋雜貨店，Rex & Kar心中一直有一份對「小店」情懷的堅持。他從未將追求成為連鎖品牌視為目標，而是堅信自己的角色，是致力於在城市中提供一股與眾不同的清流，一個讓人在統一和標準化的世界中找到喘息的角落。這份「古靈精怪」不單是店內的風格，更是他們看待世界的角度：不盲從，不妥協，只追求那份獨特的趣味與靈魂。

Rex & Kar深信，真正的價值並不在於龐大的規模或迅速的擴張，而在於能夠為每一位走進來的客人，提供一個充滿驚喜的體驗、一份對有趣事物的執著追求。因此，他們賣的遠不只是產品本身，更是提供一種在匆忙生活中難以尋覓的、屬於舊香港的感覺和情懷。

品牌故事

核心信念的哲學：「變換便是永恆」

這份對在地文化與原創精神的堅持，被濃縮為品牌的座右銘：「變換便是永恆」。這句話聽來充滿哲學意味，卻是他們日常營運中最實用的指南。它時刻提醒著團隊：雖然周遭的環境、潮流、甚至街道景觀都在不斷流動改變，但他們對在地文化和原創精神的堅持，才是這間店永恆不變的核心價值。正是因為敢於接受和擁抱變換，才能在每一個當下，以最真實、最獨特的「創作」面貌示人。他希望每個走進小店的人，都能感受到這種與眾不同的堅守，以及那份對有趣的味道永不消退的熱情。

公仔「Mary」的奇遇：意外編織的社區連結

在店裡，最廣為人知、也最能體現其「古靈精怪」幽默感的，是一場關於店舖門口公仔「Mary」的「失蹤記」。這隻公仔經常被主理人精心穿上不同的衣服，成為店舖的一個非官方吉祥物。

某天收舖時發現公仔不翼而飛，雖然有些無奈，但仍將此事以輕鬆幽默的口吻分享到社交媒體的限時動態上。沒想到，這則看似隨意的發文，竟然立即引起了大量顧客的關心和熱烈迴響。大家紛紛留言表達對Mary的擔憂與思念，儼然將它視為社區的一份子。最終，這個看似微小的事件被整理成一則正式的Instagram貼文，獲得了超級多的留言，形成了一股趣味十足的輿論。

這場「公仔奇遇」給了Rex & Kar極大的震撼，也讓他意識到：這間小店和Mary，早已悄悄成為社區和顧客心中一份溫暖而堅固的連結。它證明了店舖真正的價值，遠超於商品本身。

最受歡迎的「產品」：對舊香港情懷的追求

這份社區的迴響，也印證了店內最受歡迎的「產品」——那份情懷與對於有趣事物的追求。對於顧客來說，來到這裡不只是單純的消費，更是為了尋找一種非主流的、充滿人情味的舊香港的感覺。

在一個追求效率與統一的時代，這間「古靈精怪」的小店提供了一個讓他們享受探索和尋寶樂趣的空間。顧客們追尋的，是那些充滿驚喜和獨特的有趣的味道，是與主理人交流時那份真誠的人情味，更是對自身文化和在地「創作」力量的一種支持與認同。這份對獨特的追求與對情懷的珍視，正是這間小店最持久、最吸引人心的魅力所在。

A Message from the Founder

For Bunkaya Zakkaten—defined by three words: “whimsical,” “local,” and “creative”—Rex & Kar have always held tight to a deep “small shop” sentiment. They never set out to become a chain; instead, they believe their role is to offer the city something refreshingly different—a stream of clear water, a corner where people can catch their breath in a world of uniformity and standardization. This “whimsical” spirit isn’t just the shop’s aesthetic; it’s also how they see the world: not blindly following, not compromising—only pursuing that one-of-a-kind sense of fun and soul.

Rex & Kar believe that true value doesn’t lie in massive scale or rapid expansion, but in creating, for every person who walks through their door, an experience filled with surprises—and a steadfast devotion to interesting things. So what they offer is far more than products; they offer something increasingly rare in a hurried city: the feeling and nostalgia of old Hong Kong.

Brand Story

The Philosophy at the Heart of Their Belief: “Change Is Eternal”

Their commitment to local culture and original creative spirit is distilled into the brand’s motto: “Change is Eternal.” It may sound philosophical, but it is also the most practical guide in their day-to-day work. It reminds them that while the environment, trends, and even the streetscape are constantly shifting, their dedication to local culture and originality is the one core value that remains enduring. Precisely because they dare to accept and embrace change, they can show up in each moment with the most authentic, distinctive expression of “creation.” Rex & Kar hope that everyone who steps into their shop can feel this uncommon steadfastness—and that their passion for interesting things will never fade.

The Adventure of “Mary” the Doll: An Unexpected Thread That Wove Community Connections

In the shop, the best-known symbol of their humor and “whimsical” character is the “missing doll incident” involving Mary, a doll placed at the entrance. The founders would often dress Mary in different outfits, turning the doll into an unofficial mascot of the shop.

One day, while closing up, they discovered Mary had disappeared. Though a bit helpless, they shared the story on social media in a light, humorous tone via Instagram Stories. Unexpectedly, what seemed like a casual post immediately sparked a huge response. Customers flooded in with messages expressing worry and affection for Mary, treating the doll as part of the community. Eventually, the small incident became a formal Instagram post—and drew an overwhelming number of comments, creating a wave of playful public discussion.

The “Mary adventure” truly surprised Rex & Kar. It made them realize that the shop—and Mary—had already quietly become a warm and solid connection in the hearts of the community and their customers. It proved that the shop’s true value goes far beyond the goods it sells.

The Most Beloved “Product”: A Pursuit of Old Hong Kong Sentiment

That heartfelt community response also confirmed what people love most about the shop: a sense of nostalgia and a pursuit of interesting things. For customers, visiting isn’t just about making a purchase—it’s about seeking a non-mainstream, human, old Hong Kong feeling.

In an age that chases efficiency and uniformity, this “whimsical” little shop offers a space where people can slow down and enjoy the joy of exploring and treasure-hunting. What they are looking for are moments of surprise and a unique sense of charm; the sincere warmth of human interaction with the founders; and a way to support and identify with their own culture and the power of local creativity. This cherishing of uniqueness and sentiment is exactly what gives the shop its most enduring—and most captivating—appeal.