SCANNOW 城市編輯室-心度探索（Deep Dive）- Abeabe Abeto

店主的話

Abeabe Abeto 的創辦人Cubbie因為大學主修藝術系，對陶藝產生深厚的興趣。她最初的創作是為自己的貓咪製作器物，後來因身邊朋友的訂製需求，讓她萌生了創立品牌的念頭。除了在工作室專注製作，她也開始教授陶瓷課程，讓原本不大的工坊因為來自不同領域的學員而變得熱鬧而充滿活力。

品牌故事

品牌的三個靈魂：精緻、平靜、柔軟

如果用三個詞來形容 Abeabe Abeto 的品牌精神，Cubbie會選擇「精緻」、「平靜」與「柔軟」。她希望每一件器物都承載著細膩精巧的工藝，同時為使用者帶來一份安寧平靜的感受，並以其柔軟的姿態，毫不費力地融入每一個人的日常生活之中。

「這就是我想做的事」的瞬間：開窯的喜悅與專注的美好

在品牌的日常營運中，最讓Cubbie感到強烈滿足感的瞬間，莫過於每次開窯，看到成功燒製的器物時，那份如「拆禮物」般的驚喜與喜悅。此外，當她看見學生們在工作室裡專注於陶藝創作，並沉浸其中、享受當下時，她亦會深切感受到這份工作帶來的價值，明白「這就是我想做的事」。

活在當下的美好：讓手作器物融入日常

Abeabe Abeto 創辦人Cubbie希望透過品牌傳遞一種生活哲學：美好的事物應該充斥在日常生活之間。她期望每一位使用者在接觸這些手作器物時，都能感受到其中的溫度和心意，並在細微處體會到活在當下、簡單而美好的時光。

A Message from the founder

Cubbie, the founder of Abeabe Abeto, developed a deep interest in ceramics after

majoring in art at university. Her initial creations were vessels for her own cat. Later, as friends began requesting custom orders, the idea of establishing a brand emerged. In addition to focusing on production in her studio, she also started teaching ceramic classes. The once small workshop became lively and vibrant, thanks to students from various fields.

Brand Story

The Three Souls of the Brand: Exquisite, Serene, and Soft

If asked to describe the spirit of Abeabe Abeto in three words, Cubbie would choose "Exquisite," "Serene," and "Soft." She hopes that every piece of pottery embodies delicate and precise craftsmanship, brings a sense of peace and tranquility to the user, and effortlessly blends into everyone's daily life with its gentle form.

"This is What I Want to Do" Moments: The Joy of the Kiln Opening and the Beauty of Concentration

In the daily operation of the brand, the moment that brings Cubbie the strongest sense of satisfaction is every kiln opening, when she sees the successfully fired pieces, a surprise and delight akin to "unwrapping a gift." Furthermore, when she sees her students in the studio intently focused on their ceramic creations, immersed and enjoying the present moment, she profoundly feels the value of this work and understands, "This is what I want to do."

The Beauty of Living in the Present: Integrating Handcrafted Vessels into Daily Life

Cubbie, the founder of Abeabe Abeto, hopes to convey a life philosophy through the brand: beautiful things should permeate daily life. She expects every user who interacts with these handcrafted vessels to feel the warmth and heart put into them, and to experience the simple, beautiful moments of living in the present through the small details.