SCANNOW 城市編輯室-心度探索（Deep Dive）- Soul Soap Studio

店主的話

Jinny 是 Soul Soap Studio 的創辦人，一位憑著對手工皂純粹熱愛，走進創業世界的手作人。她的品牌沒有戲劇性的創業歷程，一切都源於一次看似偶然的選擇——疫情爆發前，她聽從朋友建議，報讀了一個海外的手工皂課程。當時她並沒預料到，這趟旅程會為她開啟人生全新篇章。

隨着疫情來襲、工作模式轉為在家進行，Jinny 為了持續練習製皂，租了一個小型工作室。幾個月的練習之後，她開始嘗試舉辦工作坊，「Soul Soap Studio」就這樣順其自然地誕生。她常說，自己原本沒有創業的打算，只是剛好遇上一個改變節奏的契機，便順着機會往前走了。

若要用三個詞形容 Soul Soap Studio，Jinny 會選擇：「純粹」、「溫暖」、「療癒」。

「純粹」，來自她對手工皂專注如一的堅持。不同於市場上許多同時涉獵多種產品的工作室，Soul Soap 從創立以來一直只專注於製作與教學肥皂，務求在專業度上做到最好。

「溫暖」，體現在她對每一塊手工皂、每一位學員的細膩關注。每塊皂都是獨一無二，帶着手工的溫度與情感，這是量產無法取代的價值。

至於「療癒」，那是一種在製皂時進入心流狀態的安定感。Jinny 本身是一位容易累積壓力的人，她希望每一位來到工作室的朋友，也能在動手創作中找到片刻放鬆，讓手工皂成為「滋養心靈」的日常。

創業過程中，Jinny 認為真正的挑戰，並不是在最初，而是當走了一段路之後，面對急速變動的世界、經濟壓力、甚至 AI 的崛起，才會偶爾萌生動搖的念頭。但每當她再次投入製皂，就會想起自己最初的那份熱情與快樂，也再次堅定了繼續走下去的理由。

品牌故事

在日常中，發現品牌溫暖的價值

在日常營運中，最讓店主感到「這就是我想做的事」的瞬間，是當她看到大家真心喜歡做肥皂時。那一刻，她覺得自己所做的事情是那麼純粹，而純粹，在她人生中佔據著重要的位置。

對於「本地創作」或「手作」在香港的地位，店主坦言「沒有什麼位置吧」，許多香港人仍然覺得手作不值錢。但她堅信，有些事情還是需要有人堅持下去，至少她覺得自己所做的事情非常值得。

那些藏在細節裡，默默堅守的溫柔

Soul Soap Studio 有一項店主極為堅持的小細節，是客人們可能不會特別注意到，但她認為絕對不能少的——那就是肥皂原材料的堅持。或許有人覺得用什麼材料都差不多，但肥皂是直接使用在身體上的用品，因此，店主必須確保所有的用料都安全無虞才能提供給客人，這也正是她無法降低成本的原因。

當靈感枯竭時，店主會選擇打掃家居。整理的過程能讓她的心情慢下來，重新整頓思緒。有時候，在工作中困得太久，會讓人忘記如何創作，因此，適時的旅行，或是嘗試一些新的事物，比如走一條平常不會走的路，任何能帶來新變化的事情，都能為她注入新的靈感。

如果讓她將品牌比作一首歌、一句話或一個顏色，她會說，Soul Soap Studio 應該是一首很輕柔，但聽著會默默流淚的歌。那淚水不一定是難過的淚水，而是一種情緒的表達。她希望肥皂能夠成為治癒心靈的媒介，讓製作的人在不知不覺中被療癒，被理解，這是一種最強大的溫柔。

與心相連：那些觸動人心的相遇與體諒

在 Soul Soap Studio 的旅程中，有一位漸凍人客人讓店主印象深刻。這位年僅十多歲的客人，雖然無法親手製作肥皂，需要在別人的協助下完成，但店主依然能看出他在過程中學習並努力感受做皂的快樂。這次經歷讓店主深感藝術的強大，它是一種能夠連結不同人群的方法。而這位客人也讓她明白，活在當下，當下的感受是何其重要。

擁抱自我：活在當下的療癒與諒解

如果能對 10 年前的自己說一句話，店主會說：「活得再放肆一點吧。」

店主希望大家透過 Soul Soap Studio 這個品牌，能夠感受到被諒解。我們都渴望被他人認同，但往往最不諒解自己的人，卻是我們自己，因此才會不停地累積壓力。她希望在製作肥皂的當下，人們能掌握內心的節奏，嘗試體諒自己的不足，並溫柔地擁抱自己。這份來自內心的諒解與接納，是 Soul Soap Studio 最想帶給顧客的療癒體驗。

地址：荔枝角永康街55號金百盛中心2305室

營業時間：預約制

A Message from the founder

Jinny, the founder of Soul Soap Studio, is a crafter who stepped into the world of entrepreneurship purely out of her love for handmade soap. Her brand's journey wasn't a dramatic one; it all began with a seemingly accidental choice – a few months before the pandemic, she took a friend's advice and enrolled in an overseas handmade soap course. Little did she know then that this trip would open a whole new chapter in her life.

As the pandemic hit and work shifted to remote, Jinny rented a small studio to continue practicing soap making, as her home wasn't ideal for the extensive tools required. After several months of practice, she decided to try offering workshops, and thus, "Soul Soap Studio" naturally came into being. She often says that she never initially planned to start a business; it was simply a fortuitous timing that allowed her to embrace a change in pace and move forward with the opportunity.

If asked to describe Soul Soap Studio in three words, Jinny would choose: "Pure," "Warm," and "Healing."

"Pure" comes from her unwavering dedication to handmade soap. Unlike many studios in the market that dabble in various products, Soul Soap has consistently focused solely on soap making and teaching since its inception, striving for the utmost professionalism.

"Warm" is reflected in her meticulous attention to every piece of handmade soap and every student. Each soap is unique, imbued with the warmth and emotion of being handmade—a value that mass production cannot replicate.

As for "Healing," it's the sense of calm that comes from entering a state of flow while making soap. Jinny herself is prone to accumulating stress, and she hopes that everyone who visits her studio can find moments of relaxation through hands-on creation, allowing handmade soap to become a part of "nourishing the soul" in their daily lives.

In her entrepreneurial journey, Jinny believes the real challenge wasn't at the very beginning, but rather after some time had passed, facing a rapidly changing world, economic pressures, and even the rise of AI. These factors sometimes made her waver. But whenever she immerses herself in soap making again, she remembers her initial passion and joy, reaffirming her reason to continue.

Brand Story

Discovering the Brand's Warm Value in Everyday Life

In the daily operations, the moment that makes the owner feel "this is what I want to do" is when she sees people genuinely enjoy making soap. In that moment, she feels that what she is doing is so pure, and purity holds a significant place in her life.

Regarding the position of "local creations" or "handicrafts" in Hong Kong, the owner frankly admits, "There isn't much of a position." Many Hong Kong people still consider handmade goods to be of little value. However, she firmly believes that some things still need to be upheld by someone, and she feels that what she does is very worthwhile.

The Gentle Persistence Hidden in the Details

Soul Soap Studio has a small detail that the owner is extremely particular about, which customers might not particularly notice, but she deems absolutely indispensable – that is, the insistence on the raw materials for the soap. Perhaps some people think that any material will do, but soap is a product used directly on the body. Therefore, the owner must ensure that all materials are safe before offering them to customers, and this is precisely why she cannot lower her costs.

When inspiration runs dry, the owner chooses to clean her home. The process of organizing allows her mind to slow down and reorganize her thoughts. Sometimes, being stuck in work for too long can make one forget how to create, so timely travel or trying new things, like taking a path not usually taken, anything that brings new changes can inject new inspiration.

If she were to compare the brand to a song, a phrase, or a color, she would say that Soul Soap Studio should be a very soft song that makes you quietly shed tears. Those tears are not necessarily tears of sadness, but an expression of emotion. She hopes that soap can become a medium for healing the soul, allowing those who make it to be unknowingly healed and understood; this is the most powerful kind of gentleness.

Connecting with the Heart: Touching Encounters and Understanding

During her journey at Soul Soap Studio, one particular customer, a teenager with ALS, left a deep impression on the owner. Although he couldn't physically make the soap himself and needed assistance to complete it, the owner could still see his learning and effort to experience the joy of soap making. This experience made the owner profoundly realize the power of art; it is a method that can connect different people. And this customer also made her understand how important it is to live in the present moment and cherish its feelings.

Embracing the Self: Healing and Understanding in the Present Moment

If she could say one thing to her 10-year-old self, the owner would say: "Live a little more wildly."The owner hopes that through the Soul Soap Studio brand, everyone can feel understood. We all long to be recognized by others, but often, the person who understands us the least is ourselves, which is why we continuously accumulate pressure. She hopes that in the act of making soap, people can grasp their inner rhythm, try to be compassionate with their imperfections, and gently embrace themselves. This inner understanding and acceptance is the healing experience that Soul Soap Studio most wants to offer its customers.

Address: Room 2305, Kimberland Centre, 55 Wing Hong Street, Lai Chi Kok

Business Hour: By Appointment