SCANNOW 城市編輯室-心度探索（Deep Dive）- 過日辰

店主的話

Casta回溯到「過日辰」的緣起，那是一個充滿偶然的夜晚。當一群志同道合的朋友，在酒精的催化下，萌生了一個「離譜」的念頭：何不創建一個屬於大家的聚腳地？這份看似酒後的決定，卻蘊含著最真摯的渴望——一個能讓每個人好好過日子的空間。團隊中，有人擅長咖啡，有人精通烹飪，有人負責設計，有人懂得宣傳，更有人負責裝修。這股不知從何而來的勇氣，讓他們找到了一個店面，就這樣，一股腦兒地投入了創業的洪流。

「過日辰」，在廣東話中意指「好好過日子」。這正是他們對這個空間最美好的期許。他們希望，無論是獨自一人來此品嚐咖啡、靜靜閱讀，或是與朋友相約見面，甚至是與一大群人盡情歡聚，每一個分分秒秒都能成為美好的時光與回憶。這個小店的誕生，也意外地成為了朋友之間重新連結的橋樑，讓那些平日難以相見的朋友，有了更多相聚的機會。

若要為過日辰這個品牌描繪出三個靈魂詞彙，那便是「親切」、「有溫度」和「可能性」。

首先是「親切」。店主們始終將心比己，想像著身為客人，走進一間店最渴望感受到的氛圍。

再來是「有溫度」。這份溫度不僅僅體現在食物和飲品上，更延伸到店內每一個被精心挑選的產品。許多食物都盡可能親手製作，期盼客人能從每一口中品嚐到他們的心意。他們相信，只有用心製作，才能傳遞出最真實的溫度。

最後是「可能性」。一句「咖啡店的可能性」，成為了過日辰的座右銘，也一直推動著他們不斷向前。他們總是思考著，這個小小的空間，究竟能承載多少故事，又能創造出多少種不同的可能性呢？

在過日辰創業的初期，市場的挑戰確實讓他們感到迷茫。面對開關後稀少的客人，以及對宣傳的不熟悉，心中難免會產生許多質疑，甚至懷疑自己選擇的方向是對是錯。

然而，放棄的念頭從未真正佔據他們的心頭。支撐他們走過艱難時刻的，是心中那份對未來的渴望，以及對更多合作的期盼。他們深知，還有許多未完成的夢想等待著被實現。於是，店主與夥伴們互相扶持，一步一步地去處理和解決遇到的每一個問題，最終才得以從困境中走出來。

品牌故事

來自顧客的「謝謝」：餐飲業最深的滿足感

在過日辰的日常營運中，最讓他們感到「這就是我想做的事」的瞬間，莫過於當他們想對客人表達感謝時，客人卻反過來對他們說「謝謝」並為他們加油打氣的那一刻。當客人品嚐出他們在食物中的用心，並給予真誠的回應時，那份滿足感，即使忙到汗流浹背，也讓他們覺得一切都值得。這是餐飲業最純粹、也最深層次的快樂，因為這代表著他們的心意被看見，努力得到了認可.

城市中的手作暖意：被忽視的本地創作與人情味

店主認為，「本地創作」和「手作」在這個城市中扮演著至關重要的角色，但往往容易被忽視。他觀察到，香港人生活步調太過忙碌急促，似乎沒有足夠的時間和空間去留意身邊還有多少美好的事物和有心的創作者。

他感嘆，社會上對「本地創作」和小型店家常常帶有一種輕描淡寫的批評心態，簡單一句「他們不就是做些創作仔嗎？」就否定了創作者背後的無數努力。然而，香港這片土地上，其實還有許多充滿趣味的、有心的創作者，以及默默耕耘的本地農夫，他們都在創造著真正有土壤的「本地創作」。店主希望大家可以珍惜這些寶貴的資源。

未來，他們更希望能嘗試用「本地食材」創作更多美食，實踐「From Farm to Table」的理念，讓客人欣賞大自然最純粹的藝術品。

此外，過日辰也積極與不同的工藝師、藝術家合作，將「From Craft to Table」融入日常。例如，店內會擺放本地木雕藝術家設計的傢具、用具和擺設，讓客人在餐廳用餐時，可以直接使用到這些「本地創作」和手作用品。顧客可以坐在手作木雕的桌椅前，近距離接觸藝術品，更深入地感受創作者所表達的訊息。

橙色「太陽」的溫度：Orangeccino與過日辰的連結

在過日辰眾多受客人喜愛的產品中，Orangeccino（橙蜜泡泡咖啡）無疑是最特別的一款。這款咖啡誕生於兩年前，是過日辰與本地品牌「土炮日常」第一次合作「一日店長」活動時的創意結晶。它不僅僅是一杯咖啡，更代表著一種聯繫與緣分。

Orangeccino 的靈魂在於那片糖漬橙。那是耗費時間與心力，慢慢熬煮、切成薄片的結晶，每一片都凝聚著製作者的心血。當它被放置在咖啡上時，就像被切開一半的橙子，又像一輪溫暖的太陽。無論是視覺上還是味覺上，Orangeccino 都完美地詮釋了「過日辰」這個品牌所代表的溫暖與生機。

漸漸地，這杯橙啡演變出了一整個「Orange Menu」，從主食、飲品到甜品，都圍繞著香橙主題。這也讓「橙色」與「過日辰」之間建立了深厚的連結，讓客人們一想到橙，便自然地聯想到過日辰，彷彿橙色成為了這個品牌的獨特標誌。

細節中的溫度：記住你的「照舊？」

在過日辰的日常營運中，店主有一項特別堅持的小細節，是許多客人可能不會注意到，但他卻認為絕對不可或缺的。那就是店內氣氛音樂的適中溫度，以及他們與客人交流的真誠態度。

他認為，作為一家小店，最需要展現的便是親切與熱情，但這份熱情絕不能讓客人感到壓力。因此，他們會盡力記住每一位客人的名字，以及他們慣常點選的菜式和飲品。當客人再次光臨時，一句溫暖的「照舊？」，能瞬間拉近彼此的距離。這兩個字，對他們而言，如同太陽般充滿力量與溫暖，也是過日辰與眾不同的地方。

透過與客人的傾談，店主發現許多客人願意分享他們的生活日常和有趣的故事，這也為店內營造了強烈的歸屬感。這種將客人視為朋友的互動方式，正是過日辰能夠留住人心的關鍵。

靈感枯竭的療癒：運動、朋友與初心

當靈感枯竭的時候，Casta就會做店小二。當思緒陷入「腦麻痹」的狀態時，就會變成一個自帶馬達和後備電池的人，總能很快地重新振作起來。這或許與他曾經是運動員的經歷有關，他深知在實踐的過程中，成功與失敗都是必然的。失敗並非終點，而只是過程中的「回饋」，「不成功就再試過囉！」這份樂觀與堅韌，驅使他不斷嘗試。

在需要喘息時，他會選擇出去走走、跑個步，或是打場球。與朋友見面也是他重拾熱情的重要方式。而最能激發他熱情的，是回想起自己創立這個空間的初衷——為朋友提供一個相聚的地方。每當想起這個簡單而溫暖的原因，他便會心一笑，重新燃起那份對過日辰的熱誠。

土炮日常：從陌生到家人的溫暖連結

在過日辰的營運中，Casta 曾主動向窗邊的客人搭話，發現她們是本地烘焙品牌「土炮日常」的 Flora 和 Chuchu。當時正值過日辰開張初期，Casta 思考著合作的可能性，於是大膽地提出寄賣麵包的邀請。儘管 Flora 最初有些害羞，但 Casta 秉持著「問了可能被拒絕，不問就一定失敗」的心態。最終，土炮日常團隊決定與過日辰合作舉辦「一日店長」活動，讓網購粉絲能現場品嚐限定食品，更可以見到土炮日常姨姨真身。

首次合作大獲成功，店內座無虛席，Casta 驚訝於土炮日常與客人之間如家人般的溫馨氛圍，這也堅定了過日辰將客人視為朋友的理念。自此，Casta 練大了膽子，積極與各界合作，從工作坊、校園參訪、藝文展覽到街頭表演，兩年來已舉辦超過二十場活動與展覽，將過日辰從一家咖啡店，發展成連結社區與藝術的平台。

十年回望：無悔與感恩的印記

如果能對十年前的自己說一句話，過日辰的店主會輕聲問道：「這十年來做過的事，能令你無悔驕傲嗎？」這句話不僅是對過去歲月的審視，更承載了他對當下的滿足與感恩。他深知，每一次的相遇、相交、相知，每一個重要的時刻，以及所有曾經歷過的人事物，都匯聚成今天的自己。

活在當下：過日辰的橙白空間

過日辰希望大家當下最能透過他們的品牌感受到的，便是在這個橙白空間裡，找到片刻的喘息與能量補充。

過日辰的目的與目標很簡單：為忙碌的城市人提供一個能好好喘口氣的場所。在這裡，你可以簡單點份咖啡食物，為一日做足準備；品嚐一頓午餐補充體力；下午茶吃個包，喝杯咖啡醒醒神；坐在窗邊吹吹風，和朋友相約晚餐見見面；或是當一個人走到累了，轉個彎靜下來坐坐。

「過日辰」並不是虛度光陰的意思，而是在營營役役的生活裡，都能好好過日子。他們非常喜歡為客人「叉叉電」的感覺。店內牆上貼滿的即影即有「熟客照片牆」，其實是為他們自己而設，希望一眼就能認出準備進店的客人，輕輕呼喚他們的名字，然後說一句溫暖的「照舊？」。這兩個字對於過日辰而言，如同太陽般充滿力量與溫暖，是他們與客人之間建立深厚連結的獨特方式。

地址：荃灣享和街16號地下

營業時間：星期二至星期日： 12:00 - 19:00 逢星期一休息

A Message from the founder

Casta traces the genesis of "Casta" back to a night filled with serendipity. Under the influence of alcohol, a group of like-minded friends conceived an "outrageous" idea: why not create a gathering place for everyone? This seemingly drunken decision held the most genuine desire—a space where everyone could truly "have a good day" (過日辰). The team comprised individuals skilled in coffee, cooking, design, promotion, and even renovation. With an unknown surge of courage, they found a storefront and plunged headfirst into the tide of entrepreneurship.

A Day We11 Spent in Cantonese means "to have a good day." This is their greatest hope for this space. They wish that whether one comes alone to enjoy coffee and read quietly, meets with friends, or even celebrates boisterously with a large group, every single moment can become a beautiful time and memory. The birth of this small shop also unexpectedly became a bridge for friends to reconnect, providing more opportunities for those who rarely saw each other to gather.

If three adjectives were to describe the brand "Casta," they would be "approachable," "warm," and "possibility."

The first is "approachable." The owners consistently put themselves in the customer's shoes, imagining the atmosphere they would most desire upon entering a shop.

Next is "warm." This warmth is not only reflected in the food and beverages but also extends to every carefully selected product in the store. Many food items are made by hand as much as possible, hoping that customers can taste their sincerity in every bite. They believe that only through heartfelt creation can the truest warmth be conveyed.

Finally, "possibility." The phrase "the possibilities of a coffee shop" became Casta's motto and has continuously driven them forward. They constantly ponder how many stories this small space can hold and how many different possibilities it can create.

In the early days of Casta's entrepreneurship, market challenges indeed left them feeling lost. Faced with scarce customers after reopening and unfamiliarity with promotion, it was inevitable to have many doubts, even questioning whether their chosen direction was right or wrong.

However, the thought of giving up never truly took hold. What sustained them through difficult times was an inner yearning for the future and anticipation for more collaborations. They knew deeply that many unfulfilled dreams awaited realization. Thus, the owner and partners supported each other, tackling and resolving every problem step by step, ultimately emerging from their predicament.

Brand Story

A "Thank You" from Customers: The Deepest Satisfaction in the F&B Industry

In the daily operations of Casta, the moments that make them feel "this is what I want to do" are undoubtedly when they intend to express gratitude to customers, but customers, in turn, say "thank you" and cheer them on. When customers taste their sincerity in the food and give genuine feedback, that sense of satisfaction makes it all worthwhile, even when they're sweating profusely from hard work. This is the purest and deepest joy in the F&B industry, as it signifies that their intentions are seen and their efforts are recognized.

Handmade Warmth in the City: Overlooked Local Creations and Human Touch

The owner believes that "local creations" and "handmade goods" play a crucial role in this city but are often overlooked. She observes that Hong Kong people's lives are too busy and rushed, seemingly lacking the time and space to notice the many beautiful things and passionate creators around them.

She laments that society often has a dismissive and critical attitude towards "local creations" and small businesses, simply saying, "They're just doing some little creative things, aren't they?" thereby negating the immense effort behind the creators. However, in Hong Kong, there are indeed many interesting and dedicated creators, as well as local farmers who quietly cultivate truly "local creations" with genuine roots. The owner hopes everyone can cherish these valuable resources.

In the future, they also hope to experiment with "local ingredients" to create more delicacies, practicing the "From Farm to Table" concept, allowing customers to appreciate nature's purest works of art.

Furthermore, Casta actively collaborates with various artisans and artists, integrating "From Craft to Table" into their daily operations. For example, the shop features furniture, utensils, and decorations designed by local wood carving artists, allowing customers to directly use these "local creations" and handmade items while dining. Customers can sit at handcrafted wooden tables and chairs, closely interacting with artworks, and more deeply sensing the message expressed by the creators.

The Warmth of the Orange "Sun": Orangeccino and the Casta Connection

Among Casta's many popular products, Orangeccino (Orange Honey Foam Coffee) is undoubtedly the most special. This coffee was created two years ago, born from the first "One-Day Pop-Up" collaboration between Casta and local brand "formlessdaily" (土炮日常). It is more than just a cup of coffee; it represents a connection and a bond.

The soul of Orangeccino lies in its candied orange slice. It is the result of time and effort, slowly simmered and thinly sliced, with each piece embodying the maker's dedication. When placed on the coffee, it resembles a halved orange, or a warm sun. Both visually and tastefully, Orangeccino perfectly interprets the warmth and vitality that the "Casta" brand represents.

Gradually, this orange coffee evolved into an entire "Orange Menu," with main dishes, beverages, and desserts all revolving around the orange theme. This has also established a deep connection between "orange" and "Casta," making customers naturally associate orange with Casta, as if orange has become the brand's unique symbol.

Warmth in Details: Remembering Your "The Usual?"

In Casta's daily operations, there's a small detail that the owner particularly insists upon, which many customers might not notice but he considers absolutely indispensable. That is the appropriate ambient music temperature in the store and their genuine approach to interacting with customers.

She believes that as a small shop, the most important thing to show is friendliness and enthusiasm, but this enthusiasm must never make customers feel pressured. Therefore, they strive to remember each customer's name and their usual orders for dishes and drinks. When customers return, a warm "The usual?" can instantly bridge the distance between them. For them, these two words are as powerful and warm as the sun, and they are what makes Casta unique.

Through conversations with customers, the owner finds that many are willing to share their daily lives and interesting stories, which also creates a strong sense of belonging in the shop. This way of treating customers as friends is key to Casta retaining people's hearts.

Healing Creative Blocks: Exercise, Friends, and Original Intent

When the creative block casts its shadow, Casta, as a "shop assistant," has her unique ways of coping. When her mind enters a state of "brain paralysis," she transforms into someone with an inherent motor and backup battery, always able to quickly re-energize. This might be related to her past as an athlete; she deeply understands that in the process of practice, success and failure are inevitable. Failure is not the end but merely "feedback" in the process. "If it doesn't work, try again!" This optimism and resilience drive him to keep trying.

When he needs a breather, she chooses to go for a walk, a run, or play a ball game. Meeting friends is also an important way for him to regain passion. What most ignites her enthusiasm is recalling her original intention for creating this space—to provide a gathering place for friends. Every time she thinks of this simple yet warm reason, she smiles, and her passion for Casta reignites.

Formlessdaily: From Strangers to Family, a Warm Connection

During Casta's operations, Casta once initiated a conversation with customers sitting by the window, discovering they were Flora and Chuchu from the local baking brand "Tu Po Yat Seung." At that time, Casta was in its early opening stages, contemplating collaboration possibilities, and boldly offered to consign their bread. Although Flora was initially shy, Casta held the mentality of "if you ask, you might be rejected, but if you don't ask, you'll definitely fail." Ultimately, the Tu Po Yat Seung team decided to collaborate with Casta to host a "One-Day Pop-Up" event, allowing online fans to taste limited-edition items on-site and even meet the "formlessdaily aunties" in person.

The first collaboration was a great success, with the shop fully packed. Casta was amazed by the warm, family-like atmosphere between Tu Po Yat Seung and their customers, which further solidified Casta's philosophy of treating customers as friends. Since then, Casta has grown bolder, actively collaborating with various sectors, from workshops, school visits, art exhibitions, to busking. Over two years, they have hosted over twenty events and exhibitions, developing Casta from just a coffee shop into a platform connecting community and art.

A Decade Reviewed: The Imprint of No Regrets and Gratitude

If the owner of A Day We11 Spent could say one thing to her ten-years-ago self, he would gently ask: "Have the things you've done in these past ten years made you proud without regret?" This question is not only a scrutiny of past years but also carries her contentment and gratitude for the present. She deeply understands that every encounter, connection, and understanding, every important moment, and all the people and events experienced, have converged to form who she is today.

Living in the Present: The Orange and White Space of A Day We11 Spent

A Day We11 Spent hopes that what everyone can most profoundly feel through their brand in the present moment is finding a moment of respite and energy replenishment within this orange and white space.

The purpose and goal of A Day We11 Spent is simple: to provide a place for busy city dwellers to take a good breath. Here, you can simply order some coffee and food to prepare for the day; enjoy a lunch to recharge; have an afternoon tea pastry and a coffee to refresh; sit by the window to feel the breeze and meet friends for dinner; or if you're tired from walking alone, turn a corner and sit down quietly.

A Day We11 Spent does not mean wasting time, but rather living well amidst a busy and demanding life. They particularly enjoy the feeling of "recharging" their customers. The "regulars' photo wall" filled with instant photos in the store is actually set up for themselves, hoping to recognize customers about to enter at a glance, gently call their names, and then say a warm "The usual?" For A Day We11 Spent, these two words are like the sun, full of power and warmth, and are their unique way of building deep connections with their customers.

Address: Shop D, G/F, 16 Heung Wo Street, Tsuen Wan

Business Hour: Mon-Sun: 12:00 - 19:00  Mon OFF