SCANNOW 城市編輯室-心度探索（Deep Dive）- SLOTHING

店主的話

SLOTHING 創辦人 Justin 的創業念頭，萌生於一次充滿異國風情的峇里島之旅。在品嚐完美味的燒豬肋骨後，他偶然發現那間食店同時販售自家品牌的紀念 T 恤。那一刻，Justin 心中閃過一道光，心想：「係呢種感覺啦。」這份突如其來的啟發，促使他勇敢地踏上了自己的品牌之路。儘管這條路上充滿未知，但 Justin 從未想過放棄，並為自己定下了一個堅定的目標：「做夠 10 年先諗放唔放棄」，展現出他對這份事業的長期承諾。

如果要用三個詞來形容 SLOTHING 的精神，Justin 選擇了「隨心」、「有心」和「細心」。

「隨心」體現在不定時開舖、不定期出新品的自由奔放；「有心」則代表著他「喺香港仲做呢啲wor」的熱忱；而「細心」則源於他過往的五星級酒店經驗，堅持提供 100 分的服務品質。

品牌故事

從「買嘢的瞬間」感受快樂：日常運營的純粹滿足感

在日常營運中，最讓 Justin 感到「這就是我想做的事」的瞬間，是當有人買嘢的時候，這份簡單的認可便是最大的滿足。談到「本地創作」，Justin 則抱持務實的看法：「我冇太過着重本地/手作呢啲字眼。因為全香港嘅人每日都做緊本地創作」。

港式紋身的獨特魅力與對設計過程的執著

目前最受客人喜愛的產品，是與港式紋身師合作推出的周邊商品，因為他認為「香港傳統紋身本身就是獨特的存在」。對於產品的堅持，他有一個客人未必會注意到的細節：投入去發掘和設計一個想法的過程與時間一定不能少。

活佛般的從容：在打邊爐和奇遇中重拾靈感

當創作靈感枯竭時，Justin 的解壓方式非常「地道」且多元：他會「約Friend打邊爐吹水飲嘢做gym」。而在眾多客人中，一位帶著五位女士的中年日本人讓他印象深刻。對方只在店內停留了一分鐘，發現沒有合適的商品便離開。Justin 在那一刻形容自己感覺像一位「活佛」，享受著這種奇遇帶來的從容。如果品牌是一首歌，那將是 AT17 的《衝衝衝》，充滿了向前邁進的能量。

擁抱當下：讓每個人感受到「愛」

回首過去，如果能對十年前的自己說一句話，Justin 會充滿肯定地說：「Hello! I love you!」 SLOTHING 的理念是活在當下，而 Justin 希望每個走進 SLOTHING 的人，最能透過品牌感受到的是那份熱烈的「愛」。他希望這份愛，能讓每個人在當下感受到溫暖與力量。

A Message from the Founder

SLOTHING's founder, Justin, first conceived the idea for the brand during a picturesque trip to Bali. After enjoying a delicious plate of roasted pork ribs, he noticed that the restaurant also sold souvenir T-shirts featuring its own brand. At that moment, a light bulb went off in Justin's mind: "That’s the feeling." This sudden inspiration prompted him to bravely embark on his brand journey.

Although the road was unknown, Justin never considered giving up and set a firm goal for himself: to keep going for "10 years" before considering quitting, demonstrating his long-term commitment to the venture.

If he had to choose three words to describe the spirit of SLOTHING, Justin chose "Spontaneous," "Heartfelt," and "Detailed." "Spontaneous" is reflected in the free and unpredictable operations, such as irregular opening hours and non-scheduled new product launches."Heartfelt" represents his passion for "still doing this in Hong Kong, wor.""Detailed" stems from his past experience in five-star hotels, where he insists on providing 100% quality service.

Brand Story

Finding Joy in "The Moment of Purchase": The Pure Satisfaction of Daily Operation

In daily operations, the moment Justin feels most strongly that "this is what I want to do" is when someone buys his products; this simple recognition is the greatest satisfaction. Justin believes that instead of emphasizing terms like "local creation" or "handicraft," he trusts that everyone in Hong Kong is engaging in local creation every day.

The Unique Charm of Hong Kong-Style Tattoos and Dedication to the Design Process

The most popular product among customers is the merchandise developed in collaboration with a Hong Kong traditional tattoo artist, as Hong Kong traditional tattooing is a unique existence in itself. Regarding his commitment to the products, there is a small detail that customers might not notice but he considers essential: the time and effort invested in developing an idea or design must never be compromised.

Buddha-like Calm: Regaining Inspiration through Hotpot and Serendipitous Encounters

When creative inspiration runs dry, Justin's way to de-stress is very "local" and diverse: he gathers friends for hotpot, chit-chat, drinks, or goes to the gym. Among many customers, he was deeply impressed by a middle-aged Japanese man accompanied by five women. The man stayed in the shop for only one minute, found nothing suitable, and politely left. Justin described himself as a "Buddha" in that moment, enjoying the brief and interesting interaction. If the brand were a song, it would be "Chung Chung Chung" (衝衝衝) by AT17, filled with forward momentum.

Embracing the Present: Letting Everyone Feel "Love"

Looking back, if he could say one thing to his ten-year-younger self, Justin would affirm: "Hello! I love you!" SLOTHING's philosophy is about living in the present, and Justin hopes that what everyone who walks into SLOTHING feels most is that ardent "love." He hopes this love can bring warmth and strength to everyone in the present moment.