SCANNOW 城市編輯室-心度探索（Deep Dive）- The Natural Tea Co.

店主的話

然茶的創辦人Enoch，在2020年抱持著一個顛覆傳統茶飲界的念頭：將科學與美學引入品茶之道。他觀察到，市面上缺乏以科學角度客觀呈現茶葉品質的品牌，這促使他創立然茶，主打「科學品茶」。Enoch深信，茶不應只是一門古老的藝術，更應是一門可以被理性分析的學問。他透過盲測等創新的方式，為大眾呈現茶葉真正的價值，並致力於推廣正統的傳統茶學資料。他所帶領的然茶團隊，以年輕世代（90-00年）為主，希望讓更多外國人和年輕人願意體驗茶飲，證明茶學可以既講求科學，亦充滿美學。

品牌故事

國際舞台的肯定：從科學品味到茶展冠軍

然茶從創立之初，便決定要做「一般茶品牌不會做的事」。他們不僅追求卓越，更在去年一舉奪下國際茶展冠軍，證明了其科學與美學並重的品茶理念已獲得國際肯定。然茶的專業知識涵蓋了深厚的傳統茶學，例如珍貴的鳳凰單叢，並致力於將這些正統資料普及給大眾，讓茶學不再是高不可攀的學問。

慢活中的療癒：一杯然茶的放鬆哲學

在日常營運中，然茶團隊最常感受到「這就是我想做的事」的瞬間，是當他們看到客人因茶而放鬆。他們將茶視為一種「好chill、好傳統的飲品」。與高咖啡因、易令人高度緊張的咖啡不同，茶中的茶氨酸帶來的好處是幫助人們放鬆和調節身心。對然茶而言，做茶的過程是養生、慢活、且「chill」的草本類飲品體驗。他們的願景是讓然茶「打入品味界」，透過科學品味的方法，與客人探討風味、口感等細節，讓每個人都能「知道自己飲緊咩，找到自己啱飲的茶」。

匠心細節與永續承諾：拒絕香精，守護大自然

然茶在許多客人可能不會注意到的細節上，有著極致的堅持。他們堅決「不賣香精茶」，亦「無人工香精、無茶包、無香味」，鼓勵客人自己去發掘茶葉的真味。他們追求「味道好、品質高、價錢平」的好茶，同時堅守「茶農到採收」的全天然手工藝，讓好的茶葉能像香水一樣，展現其獨特的細膩。這種堅持也包含了永續的承諾，他們支持本地、可持續供應，並「拒絕使用農藥，守護大自然」。最重要的是，然茶實踐三贏理念（3-Wins），確保在提供優質平價好茶的同時，「茶農都可以賺更多」。

活在當下：成為真正的茶學標準

然茶深信，茶是一種可以用科學解釋的「新穎飲品」。他們希望成為行業的「Standard」，透過品牌告訴大眾「什麼是真正的茶」，讓人們「省下學費」，真正體驗到優質的品茶之道。然茶所傳遞的，是「活在當下」的理念，鼓勵大家拋開對茶的既有認知，用科學的、直覺的方式去感受茶帶來的風味與美好，勇敢地「堅持自己的理念」，享受此刻純粹的茶學體驗。

A Message from the Founder

The Natural Tea Co.’s founder, Enoch, started the brand in 2020 with a bold idea to challenge the traditional tea world by bringing science and aesthetics into the art of tea tasting. Noticing a gap in the market—very few brands objectively presenting tea quality from a scientific perspective—he founded The Natural Tea Co. with a focus on “scientific tea tasting.” Enoch believes tea should not only be an ancient art, but also a discipline that can be understood through rational analysis.

Through innovations such as blind tastings, he helps the public see the true value of tea leaves, while also promoting authentic, traditional tea knowledge. Led by a young team mainly born in the 1990s and 2000s, The Natural Tea Co. hopes to encourage more international visitors and younger generations to experience tea—proving that tea culture can be both scientific and beautifully aesthetic.

Brand Story

International Recognition: From Scientific Tasting to Award-Winning Champion

From the very beginning, The Natural Tea Co. set out to do what most tea brands wouldn’t. Beyond pursuing excellence, they went on to win the championship at an international tea exhibition last year—proof that their philosophy of combining science and aesthetics has earned global recognition. Their expertise is grounded in deep traditional tea knowledge, including prized varieties such as Phoenix Dan Cong, and they are committed to making this authentic knowledge accessible, so tea learning is no longer something distant or intimidating.

Healing Through Slow Living: The Relaxing Philosophy in a Cup of Tea

In their daily work, the moment the team most often feels “Yes, this is exactly why I do this” is when they see customers relax through tea. To them, tea is a “chill” and deeply traditional drink. Unlike coffee, which is high in caffeine and can make people feel tense, tea contains L-theanine, which helps people relax and regulate both body and mind. For The Natural Tea Co., making tea is a slow, nourishing, and calming process—an herbal-style beverage experience that embodies “slow living” and a laid-back vibe. Their vision is to bring tea into the world of taste and refinement, using scientific tasting methods to explore flavor and mouthfeel with customers—so everyone can truly “know what they’re drinking” and find the tea that suits their own palate, starting from taste.

Craftsmanship & Sustainability: No Flavorings, Protecting Nature

The Natural Tea Co. is uncompromising about details that many customers might not even notice. They firmly refuse to sell flavored teas—no artificial flavoring, no tea bags, no added scents—encouraging customers to discover the true taste of tea for themselves. They strive to deliver tea that tastes great, is high quality, and remains fairly priced. At the same time, they uphold an all-natural approach from tea farming to harvesting: rejecting pesticides, supporting local growers, and ensuring sustainable supply to protect nature. Most importantly, they practice a “three-win” philosophy—making sure that while customers enjoy premium tea at a fair price, tea farmers can also earn more.

Living in the Now: Becoming the True Standard of Tea

The Natural Tea Co. believes tea is a “modern” drink that can be explained through science. They aspire to become an industry standard—showing people what real tea truly is, helping them “save on tuition” by teaching genuine tea tasting, and allowing everyone to experience high-quality tea with confidence. What they deliver is also a “live in the now” mindset: encouraging people to let go of assumptions about tea, and to experience flavor and beauty in the present moment—through science, intuition, and the courage to stay true to their beliefs—fully enjoying the purity of tea, right here and now.