SCANNOW 城市編輯室-心度探索（Deep Dive）- Bischöfia by MÖöD

店主的話

在2022年的一個尋常日子裡，Bischöfia by MÖöD 的創辦人Nancy在尖沙咀的分店與顧客閒聊。一句不經意的提問：「為何城市人不能快速吃得健康又不失品味？」像一顆種子，在Nancy的心中悄然萌芽。從那天起，她便開始研究輕食的營養組合，並構思著一間真正能照顧都市人身心健康的咖啡店。

如果用三個詞來形容 Bischöfia by MÖöD，那便是「Wholesome（健康飽滿）」、「Mindful（有意識的）」和「Stylish（型格有品味）」。Wholesome 不僅僅是營養師的低卡低脂，更強調整體身心健康，包括均衡營養、安心食材與正向飲食文化。Mindful 則體現了品牌對細節的關注，從食材選擇、份量比例，到顧客飲食習慣和環保包裝，無一不用心。而 Stylish 則讓這間店不僅販售健康，更販售一種生活風格——設計感的空間、美感的菜式、甚至連餐點命名都充滿巧思，讓人們「食得有態度」。

創業的道路從不是一帆風順。在初期的一個八號風球之夜，滂沱大雨幾乎摧毀了Nancy辛苦打造的店舖，整個空間彷彿變成「水舞間」現場。然而，正當她感到無比絕望之際，一位熟客在IG上的留言：「你啲沙律杯真係救咗我唔少午餐日子，多謝你為我哋帶嚟健康選擇。」這句話像一道暖光，照亮了Nancy迷茫的夜晚。從那一刻起，她不再只為盈利而努力，而是意識到自己正在做一件意義非凡的事——在繁忙的城市中，讓人們重新遇見健康與溫柔。

品牌故事

被療癒的瞬間：一杯咖啡的溫度

在日常營運中，最讓Nancy感到「這就是我想做的事」的瞬間，莫過於看到顧客被餐點療癒。一個中午，一位疲憊的上班族走進店裡，點了一杯 “Sesame Latte” 配 “MÖöD Healthy Breakfast”，靜靜地坐在吧枱。離開時，她微笑地說：「食咗之後，好似重新呼吸咁。你哋嘅餐點唔止係飽肚，係有溫度。」那一刻，Nancy深刻體會到，食物的力量遠不止於果腹，它能溫暖人心。

城市的心跳：本地創作的溫度

Nancy認為本地創作是這座城市的靈魂延伸！它不只是一種藝術形式，更像是一種獨特的語言，默默地訴說著城市人的情感、價值觀與生活方式。在大眾品牌林立的喧囂中，本地設計師、插畫家、以及手工食物匠人，正悄然帶來多元且獨特的美學聲音——讓這座城市不再僅僅是冰冷的玻璃與鋼鐵叢林，而是真實人心的溫暖載體。

明星產品：療癒身心的健康早餐

Bischöfia by MÖöD 最受歡迎的產品，無疑是「MÖöD Healthy Breakfast 健康心情早餐」。這款早餐自推出以來，一直是回購率最高、打卡次數最多的明星產品。它不僅味道平衡，視覺上也極具層次感，許多客人都說：「食完唔止冇負擔，仲有種被療癒嘅感覺。」這款早餐的特別之處在於其「色彩療癒」的繽紛外觀、「營養均衡」的內涵，以及作為品牌理念的「品牌代表性」——它不僅僅是健康，更代表著一種正向的生活態度。

隱藏的堅持：咖啡師的匠心溫度

在許多客人或許未曾注意到的細節中，Nancy卻有著一份執著的堅持——精準控制每杯Espresso的萃取時間。每一秒的差異，都可能影響咖啡的酸度、甜感與油脂層的穩定度。受天氣、溫度、濕度等因素影響，她需要反覆測試自家烘焙豆的「黃金時間」。客人可能只覺得「好飲」，但這份醇厚背後，是Nancy對品質近乎苛刻的追求。

尋找靈感：咖啡香中的創作舞動

當靈感枯竭時，Nancy會透過沖咖啡來找回創作的節奏。預熱咖啡機的聲音，就像打開腦袋的靈感閘門，水聲流動，內心也隨之沉澱。每一次手沖、每一次萃取，都在提醒她，創作無需快速，只需精準。咖啡的香氣瀰漫在空氣中，筆尖便會不自覺地開始舞動，哪怕只是寫下一句：「今日的我，是中焙味。」

溫暖的港灣：不只咖啡，更是陪伴

一個令人印象深刻的客人，是一位來自台灣的年輕設計師。他坐在窗邊畫著店裡的裝潢，並說：「我第一次來香港，冇朋友，冇方向，但你店裡的氣氛令我覺得好像有人陪我。」這次交流帶給Nancy極大的啟發——原來一間咖啡店不單只售賣食物，它更可以成為一個城市的情感落腳點，一個讓人感到被陪伴的溫暖港灣。

致過去的自己：堅定前行的光

如果能對十年前的自己說一句話，Nancy會說：「你唔係冇方向，只係仲未行到屬於你嘅路。」這句話也成為她前行的動力。

活在當下：在喧囂中尋找片刻寧靜

Nancy希望透過 Bischöfia by MÖöD，大家都能在繁忙的城市生活中，找到一個為自己「按下暫停鍵」的理由。不論行程再緊湊，也能給自己一口溫熱的咖啡，一份充滿元氣的沙律。她深信，那種「此刻就活著」的感覺，並非逃避現實，而是回歸內心，真切地感受生活中的每一個溫柔片刻。

地址：九龍觀塘鴻圖道19號富登中心地下1號

營業時間：星期一至星期日： 08:30 - 17:30

A Message from the founder

In 2022, during an ordinary conversation with a customer at her Tsim Sha Tsui branch, Nancy, the founder of Bischöfia by MÖöD, was prompted by an innocent question: "Why can't city dwellers eat healthily, quickly, and tastefully?" This seemingly simple query planted a seed in Nancy's heart. From that day on, she began researching nutritious light meal combinations, envisioning a coffee shop that could truly cater to the holistic well-being of urbanites.

If three words were to describe Bischöfia by MÖöD, they would be "Wholesome," "Mindful," and "Stylish." "Wholesome" transcends mere low-calorie, low-fat nutrition, emphasizing overall physical and mental health, including balanced nutrition, safe ingredients, and a positive eating culture. "Mindful" reflects the brand's meticulous attention to detail, from ingredient selection and portion sizes to customer eating habits and eco-friendly packaging—every aspect is carefully considered. "Stylish" allows this establishment to sell not just health, but a lifestyle—a well-designed space, aesthetically pleasing dishes, and even thoughtfully named menu items, empowering people to "eat with attitude."

The entrepreneurial journey was far from smooth. During a night with a Signal 8 typhoon, torrential rain almost destroyed Nancy's painstakingly built shop, turning the entire space into a "water dance show." However, just as she felt utterly despairing, a regular customer's Instagram comment, "Your salad cups truly saved many of my lunch days. Thank you for bringing us healthy options," shone like a warm light, illuminating Nancy's confused night. From that moment, she no longer strived solely for profit but realized she was doing something truly meaningful—helping people rediscover health and tenderness in a bustling city.

Brand Story

Moments of Healing: The Warmth of a Cup of Coffee

In daily operations, the moments that make Nancy feel "this is what I want to do" are undoubtedly seeing customers healed by the food. One afternoon, a tired office worker walked into the shop, ordered a "Sesame Latte" with a "MÖöD Healthy Breakfast," and sat quietly at the bar. As she left, she smiled and said, "After eating, it felt like I could breathe again. Your meals aren't just filling, they have warmth." At that moment, Nancy deeply realized that the power of food extends far beyond satiating hunger; it can warm the heart.

The City's Pulse: The Warmth of Local Creations

Nancy believes that local creations are an extension of this city's soul\! They are not just an art form but more like a unique language, quietly narrating the emotions, values, and lifestyles of city dwellers. Amidst the clamor of mass brands, local designers, illustrators, and artisanal food creators are quietly bringing diverse and unique aesthetic voices—transforming this city from a cold jungle of glass and steel into a warm vessel of true human hearts.

Star Product: The Healing Power of a Healthy Breakfast

Undoubtedly, Bischöfia by MÖöD's most popular product is the "MÖöD Healthy Breakfast." Since its launch, this breakfast has been the top re-purchased and most frequently photographed star product. It not only has balanced flavors but also a visually appealing layered presentation. Many customers say, "After eating, it's not just that there's no burden; there's also a feeling of being healed." The uniqueness of this breakfast lies in its "color therapy" vibrant appearance, its "nutritionally balanced" content, and its "brand representation" as a core tenet of the brand philosophy—it's not just about health, but also a positive attitude towards life.

Hidden Persistence: The Artisan's Touch in Every Coffee

Among the many details that customers might not notice, Nancy has a persistent dedication—precisely controlling the extraction time of every espresso shot. Every second of difference can affect the coffee's acidity, sweetness, and the stability of its crema. Influenced by factors such as weather, temperature, and humidity, she needs to repeatedly test the "golden time" for her own roasted beans. Customers might simply think the coffee is "delicious," but behind that rich taste lies Nancy's almost stringent pursuit of quality.

Seeking Inspiration: The Dance of Creation in Coffee Aroma

When inspiration runs dry, Nancy finds her creative rhythm by brewing coffee. The sound of the coffee machine preheating is like opening the floodgates of her mind, and as the water flows, her inner self settles. Each pour-over, each extraction, reminds her that creation doesn't need to be fast, just precise. As the aroma of coffee fills the air, her pen tip unconsciously begins to dance, even if it's just to write: "Today, I taste like a medium roast."

A Warm Haven: More Than Coffee, It's Companionship

One particularly memorable customer was a young Taiwanese designer. He sat by the window drawing the shop's interior and said, "It's my first time in Hong Kong, I have no friends, no direction, but the atmosphere in your shop makes me feel like someone is accompanying me." This interaction greatly inspired Nancy—she realized that a coffee shop is not just a place that sells food; it can also be an emotional anchor in a city, a warm haven where people feel accompanied.

To Her Past Self: The Light of Steadfast Progress

If she could say one thing to her ten-year-old self, Nancy would say: "You are not without direction; you just haven't walked your path yet." This sentence also became her driving force for moving forward.

Living in the Present: Finding Moments of Serenity in the Hustle

Through Bischöfia by MÖöD, Nancy hopes that everyone in the bustling city life can find a reason to "hit the pause button" for themselves. No matter how tight their schedule, they can still enjoy a warm cup of coffee and a refreshing salad. She deeply believes that the feeling of "being alive in this moment" is not about escaping reality, but about returning to one's inner self and truly experiencing every gentle moment in life.

Address: G/F, Fullerton Centre, 19 Hung To Rd, Ngau Tau Kok, Hong Kong

Business Hour: Mon-Sun : 08:30 - 17:30