SCANNOW 城市編輯室-心度探索（Deep Dive）- Crew

店主的話

Alex 是 Crew 的創辦人，也是一位相信團結與創新精神能戰勝困境的實踐者。2020 年，在全球籠罩於 COVID-19 疫情之下的動盪時期，他萌生了一個大膽的想法——「做一件比疫情更流行的事」。就在這樣的背景下，Crew 懷抱信念誕生，迅速成為灣仔區一個具標誌性的咖啡與社群空間。

Crew 的三個核心特質：「團結、大膽、創新」，正好呼應了這個品牌的性格與精神。Crew 是由一群志同道合的人共同建立而成的空間，不只是咖啡店，更像是一個生活共同體，分享日常、累積回憶。創業本身就是一次大膽的冒險，尤其在疫情期間開店，無疑是一種逆境中的勇氣與信念。而創新，則體現在他們獨特的產品與風格中——像是店內招牌咖啡「雅莉無奶」，靈感源自其中一位拍檔的名字，味道與故事同樣令人難忘。

回首創業歷程，Alex 從不曾想過放棄。他相信，真正的堅持不是因為看見了希望才開始，而是在堅持之後，才讓希望浮現。

品牌故事

始於疫情，逆流而上的「團結」力量

Crew 的故事始於 2020 年，在 COVID-19 大流行之際，Alex 懷抱著一個簡單卻有力的信念：「想做一件比疫情更流行的事」。這份「大膽」的精神，讓 Crew 在充滿不確定性的時刻逆流而上，選擇在灣仔這個充滿活力的社區紮根。Crew 不僅是一個提供咖啡飲品的場所，更是一個由「團結」精神凝聚而成的空間，夥伴們與熟客們一同面對挑戰，分享彼此生活中的點滴，共同編織出屬於 Crew 的溫馨社群網絡。

本地創作的守護者，生活靈感的實踐者

Crew 深知「本地創作」和「手作」對於城市文化命脈的重要性。他們相信，香港這座城市擁有許多尚未被發掘的實力創作者和作品，但高昂的創作成本往往成為小本生意的阻礙。Crew 期望能成為一個支持與推廣本地創作的平台，讓更多獨特的聲音被聽見，讓這些無可取代的城市 DNA 得以延續。對於 Crew 而言，靈感的湧現並非刻意追尋，而是源於對生活的細膩觀察與沉澱。他們相信，當日常生活中的「截止日期」降臨，那份「最終的靈感」便會自然而然地浮現。

CREW GREEN：連結人心的綠色希望

如果 Crew 是一種顏色，那它無疑是充滿生機與希望的「CREW GREEN 」。這不僅是品牌的代表色，更是 Crew 精神的象徵。Crew 珍惜與每一位客人的交流，即使是短暫的十數秒，都充滿了獨特的意義。他們堅信，每位到訪的客人都是特別的存在。Crew 的創辦人也想對十年前的自己說：「請買入 Bitcoin 和 TSLA」，這份幽默感背後，隱藏著對未來的洞察與期許。呼應 SCANNOW「活在當下」的理念，Crew 希望透過他們的品牌，讓每個人都能真實感受到：「You will never walk alone.」在這裡，你永遠不會孤單，因為 Crew 是一個充滿團結、大膽與創新精神的溫暖所在。

地址：灣仔皇后大道東156-164號安興大廈地下9A號舖

營業時間：星期一至五：08:00 - 18:00/星期六日公眾假期：09:30 - 18:00

A Message from the founder

Creamy and Jayden, the founder of Crew, is a firm believer in the power of unity and innovation to overcome adversity. In 2020, amidst the turmoil of the COVID-19 pandemic, he conceived a bold idea: "to do something more popular than the pandemic itself." Against this backdrop, Crew was born with unwavering conviction, quickly becoming a landmark coffee and community space in Wan Chai. Crew's three core characteristics—"unity, boldness, and innovation"—perfectly embody the brand's character and spirit.

Crew is a space built by a group of like-minded individuals; it's more than just a coffee shop, it's a living community that shares daily life and builds memories together. Entrepreneurship itself is a daring adventure, especially opening a business during a pandemic, which undoubtedly showcases courage and conviction in the face of adversity. Innovation, meanwhile, is reflected in their unique products and style—such as the shop's signature coffee, "Ally's Milk-Free," inspired by one of their partners' names, which is as memorable for its taste as for its story. Looking back on his entrepreneurial journey, Creamy and Jayden never once considered giving up. He believes that true perseverance isn't about starting when hope is visible, but rather, hope only emerges through continued perseverance.

Brand Story

Born from the Pandemic, the "United" Force Against the Tide

Crew's story began in 2020, amidst the COVID-19 pandemic, when Creamy and Jayden held a simple yet powerful belief: "to do something more popular than the pandemic." This spirit of "boldness" allowed Crew to go against the tide during a time of uncertainty, choosing to establish roots in the vibrant community of Wan Chai. Crew is not merely a place offering coffee; it's a space forged by the spirit of "unity," where partners and regulars alike face challenges together, share snippets of their lives, and collectively weave a warm community network that belongs to Crew.

Guardians of Local Creation, Practitioners of Life's Inspiration

Crew deeply understands the importance of "local creations" and "handicrafts" to the city's cultural lifeline. They believe that Hong Kong harbors many talented creators and works yet to be discovered, but the high cost of creation often hinders small businesses. Crew aspires to be a platform that supports and promotes local creations, allowing more unique voices to be heard and ensuring the continuation of this irreplaceable urban DNA. For Crew, inspiration doesn't arise from deliberate pursuit; it stems from a keen observation and contemplation of daily life. They believe that when the "deadline" of everyday life approaches, that "ultimate inspiration" will naturally emerge.

CREW GREEN: The Green Hope Connecting Hearts

If Crew were a color, it would undoubtedly be the vibrant and hopeful "CREW GREEN." This is not just the brand's representative color but also a symbol of Crew's spirit. Crew values every interaction with their customers, even brief moments lasting mere seconds, as they are filled with unique significance. They firmly believe that every visiting customer is special. The founder of Crew also wishes to tell his ten-year-ago self: "Buy Bitcoin and TSLA," a humorous remark that, beneath the surface, harbors insight and anticipation for the future. Echoing SCANNOW's philosophy of "living in the moment," Crew hopes that through their brand, everyone can truly feel: "You will never walk alone." Here, you will never be alone, because Crew is a warm place imbued with the spirit of unity, boldness, and innovation.

Address: Shop 9A, G/F, On Hing Mansion, 156-164 Queen's Road East, Wan Chai, Hong Kong

Business Hour: Mon - Fri: 08:00 - 18:00/ Sat - Sun&PH ：09:30 - 18:00