SCANNOW 城市編輯室-心度探索（Deep Dive）- Feel’us Espresso

店主的話

「感覺咖啡館 Feel’us Espresso」的創辦人Dee，最初是在舊老闆的邀請下，到中文大學負責一個活動。在這次機緣巧合的交流中，Dee分享了自己開咖啡店的夢想。沒想到，舊老闆竟提出了一個令人心動的建議：將希慎廣場的店鋪一分為二，讓Dee嘗試經營自己的咖啡事業。這個突如其來的機會，讓Dee勇敢地踏出了追逐夢想的第一步。

品牌故事

溫暖、手作與社區連結：咖啡館的三個靈魂

如果用三個詞來形容「感覺咖啡館」，Dee認為是「溫暖」、「手作感」和「社區連結」。

溫暖：Dee希望咖啡館能成為一個讓客人放鬆的港灣。無論是樓上辦公室的上班族，還是逛街購物的顧客，都能在這裡找到片刻的寧靜與溫暖，暫時忘卻煩囂。

堅持的手作精神：為了呈現最純粹的「手作感」，Dee在許多方面都親力親為，盡力做到全部homemade。這份堅持雖然增加了不少工作量，卻也讓咖啡館的每一份出品都充滿了獨特的溫度與心意。

社區連結：對Dee來說，咖啡館不僅僅是賣咖啡的地方。他喜歡在空閒時與客人和員工們聊天，希望透過這些交流，建立起人與人之間真誠的關係，讓咖啡館成為一個充滿人情味的社區空間。

追夢路上的挑戰與堅持：創業的艱辛與動力

創業初期，Dee也曾面臨巨大的壓力，甚至萌生放棄的念頭。客源稀少、財務壓力、與合夥人的爭執與分道揚鑣，以及後來獨自經營的忙碌，都讓他感到身心俱疲。然而，每當收到客人和鄰里的支持與鼓勵，以及每次與他人合作時獲得的肯定，都成為他堅持下去的動力。Dee感恩地表示，是這些溫暖的力量讓他得以繼續前行。

「這就是我想做的事」的瞬間：咖啡的熱情與滿足

在咖啡館的日常中，Dee總會有一些瞬間，讓他深切感受到「這就是我想做的事」。當他專注於拉花、研發新飲品，並想像著未來能推出不計成本、美味至極的咖啡時，心中充滿了熱情。而當他看到客人們一邊品嚐咖啡，一邊專注於畫畫、寫作或閱讀，然後再次光顧時，這份簡單的滿足感，對他來說已然足夠。

本地創作的推廣與最受歡迎的滋味：獨特風味與招牌甜點

Dee本身就使用本地烘焙豆（沖沖子），他認為香港的創作值得被更多人看見。對於本地創作，他抱持著一份務實的看法：「搵食艱難大家努力就好？」他相信無論身處何地，創作都充滿挑戰。

談到咖啡館最受歡迎的產品，飲品方面非「檸檬湯力冷萃」莫屬。它清新獨特的風味，顛覆了傳統咖啡苦澀的印象，讓許多客人為之傾倒。Dee甚至考慮未來研發黑芝麻咖啡，帶來更多驚喜。甜點方面，提拉米蘇則以其恰到好處的平衡感脫穎而出，酒味、朱古力與咖啡味的完美融合，加上homemade espresso的加持，使其成為店內的招牌甜品。

細節中的堅持與靈感的源泉：用心經營與獨特啟發

咖啡館裡，一些不經意的小細節也透露著Dee的用心。例如，店內的二手書架，鼓勵客人閱讀或以書換書，雖然目前還未廣為人知，但Dee正努力推廣。而咖啡館的logo中，隱藏著一個微笑的表情，寓意著希望為人們帶來歡笑與放鬆的時刻。

當靈感枯竭時，Dee有著獨特的解壓方式。踩單車、欣賞風景，對他而言是極致的放鬆。此外，靜靜地沖一杯咖啡，到其他地方品嚐不同的咖啡，或是在網上探索世界各地的咖啡文化，都能重新激發他的創作靈感。如果將品牌比作一首歌，Dee認為是小塵埃的《生命有價》，帶有輕鬆愉快的氛圍，也可能是《The First Slam Dunk》，象徵著追逐夢想的熱血。

社區與連結：咖啡館的深遠意義

在經營咖啡館的過程中，Dee遇到了許多令人印象深刻的客人。有些客人從每週光顧，漸漸發展成朋友，這些真摯的交流讓Dee感到非常開心。回首十年前的自己，Dee想說：「想做就做吧，其實還是可以做得算幾好。」這句話充滿了對過去自己的肯定與鼓勵。Dee希望每個來到「感覺咖啡館」的人，都能感受到一杯咖啡的溫度，以及一段靜靜的、屬於自己的時光。在這裡，不僅有咖啡的香醇，更有Dee對夢想的堅持，以及對人與人之間溫暖連結的期盼。

地址：銅鑼灣希慎廣場地下2層B213 Feel’us Espresso

營業時間：星期一至星期日：11:30 - 21:00

A Message from the founder

Dee, the founder of "Feel'us Espresso," initially found himself at the Chinese University at the invitation of his former boss, where he was tasked with organizing an event. During this serendipitous encounter, Dee shared his dream of opening a coffee shop. To his surprise, his former boss proposed an enticing offer: to split a shop in Hysan Place, allowing Dee to try his hand at running his own coffee business. This unexpected opportunity propelled Dee to bravely take the first step towards pursuing his dream.

Brand Story

Warmth, Craftsmanship, and Community Connection: The Three Souls of the Cafe

If Dee were to describe "Feel'us Espresso" in three words, he would choose "warmth," "craftsmanship," and "community connection."

A Warm Respite: Cultivating a Relaxing Atmosphere: Dee hopes the cafe can be a haven where guests can unwind. Whether they are office workers from upstairs seeking a brief escape or shoppers looking for a moment of tranquility, everyone can find peace and warmth here, temporarily forgetting their worries.

Persistent Craftsmanship: The Heart in Every Product:To embody the purest sense of "craftsmanship," Dee personally oversees many aspects, striving to make everything homemade. While this dedication significantly increases his workload, it also imbues every item produced by the cafe with unique warmth and care.

Human Connection: Building Genuine Relationships:For Dee, the cafe is more than just a place to sell coffee. He enjoys chatting with guests and staff during his free time, hoping to foster genuine relationships through these interactions, making the cafe a community space filled with human warmth.

Challenges and Perseverance on the Dream Journey: The Hardship and Motivation of Entrepreneurship

In the early stages of entrepreneurship, Dee faced immense pressure and even contemplated giving up. Scarce customer traffic, financial strain, disputes and eventual separation from his partner, and the subsequent busyness of managing the shop alone, all left him physically and mentally exhausted. However, every time he received support and encouragement from customers and neighbors, and every affirmation gained from collaborations, it became his motivation to persevere. Dee gratefully acknowledges that these warm forces enabled him to continue moving forward.

"This is What I Want to Do" Moments: The Passion and Satisfaction of Coffee

In the daily life of the cafe, Dee often experiences moments that make him deeply feel, "This is what I want to do." When he focuses on latte art, developing new beverages, and imagines launching delicious, cost-unrestricted coffees in the future, his heart is filled with passion. And when he sees customers enjoying their coffee while drawing, writing, or reading, and then returning for another visit, this simple sense of satisfaction is enough for him.

Promoting Local Creations and Most Popular Delights: Unique Flavors and Signature Desserts

Dee himself uses locally roasted beans (from Cung1 Cung1 Zi2 ) and believes that Hong Kong's creations deserve to be seen by more people. Regarding local creations, he holds a pragmatic view: "It's hard to make a living, everyone just try to work hard?" He believes that no matter where you are, creation is full of challenges.

When it comes to the cafe's most popular products, the "Lemon Tonic Cold Brew" is undoubtedly the drink of choice. Its refreshing and unique flavor subverts the traditional bitter impression of coffee, captivating many customers. Dee even considers developing a black sesame coffee in the future to bring more surprises. For desserts, Tiramisu stands out with its perfectly balanced taste, a harmonious blend of alcohol, chocolate, and coffee flavors, enhanced by homemade espresso, making it the cafe's signature dessert.

Perseverance in Details and Sources of Inspiration: Dedicated Management and Unique Enlightenment

Subtle details within the cafe also reveal Dee's thoughtfulness. For instance, the cafe's second-hand bookshelf encourages guests to read or exchange books, and while it's not yet widely known, Dee is actively promoting it. The cafe's logo also conceals a smiling face, symbolizing the hope of bringing joy and relaxation to people.

When inspiration runs dry, Dee has unique ways to de-stress. Cycling and enjoying the scenery are extremely relaxing for him. Additionally, quietly brewing a cup of coffee, trying products from other places, or exploring coffee cultures worldwide online can re-ignite his creative inspiration.

If the brand were a song, Dee believes it would be "Life Has a Price" by Lil' Ashes, with its light and pleasant atmosphere, or perhaps "The First Slam Dunk," symbolizing the passion of pursuing a dream.

Community and Connection: The Profound Meaning of the Cafe

Throughout his journey of running the cafe, Dee has met many memorable customers. Some customers, who initially visited weekly, gradually became friends, and these genuine interactions bring Dee immense joy.

Looking back at his ten-year younger self, Dee would say, "Just do it; you can actually do quite well." This statement is filled with affirmation and encouragement for his past self.

Dee hopes that everyone who comes to "Feel'us Espresso" can experience the warmth of a cup of coffee and a quiet moment of their own. Here, there is not only the rich aroma of coffee but also Dee's persistence in his dream and his anticipation of warm connections between people.

Address: Feel’us Espresso, B213, B2, Hysan Place, Causeway Bay

Business Hour: Mon-Sun：11:30 - 21:00