SCANNOW 城市編輯室-心度探索（Deep Dive）- LLEMS

店主的話

LLEMS的創辦人對漢字有著一份深厚的情感，希望能以更具象的方式展現文字的魅力。從小便看著父親使用香水，這份情結讓他萌生了將漢字與香水結合的念頭，尋找一種全新的方式來詮釋文字和香味。這個想法早在十年前便已悄然萌芽，為了尋找合適的調香師，他們花費了許多時間和心血。

如果要用三個詞來形容LLEMS，那便是「安靜、淡雅、內觀」。Jason和Cindy不盲目追逐潮流，他們深信唯有真誠地呈現自我，品牌才能細水長流。因此，他們並不急於推出新產品，這種淡然也反映了他們對世事的看法。創業初期，困難重重，幾乎每個月都會萌生放棄的念頭，光是收支平衡就讓他們舉步維艱。然而，每當看到顧客熱情的支持，他們就覺得一切的努力都是值得的，這份溫暖的鼓勵成為他們繼續前行的動力。

品牌故事

本地創作的堅韌與希望

在Jason和Cindy眼中，香港有許多優秀的藝術家、陶藝家和工藝師。儘管有些創作者會將更多資源投入海外市場，但在香港的創意市場中堅持並不容易。然而，他們深信只要再堅持一下，多一點耐心，終能在香港找到識貨的伯樂。

「豁」：一個擁抱般的溫暖香氣

在眾多產品中，「豁」是最受顧客喜愛的。這個香氣最特別的地方在於，聞到它就彷彿被溫暖擁抱，帶來安心的感覺。對於Jason和Cindy而言，這個香氣讓他們想起小時候讀書時鉛筆屑的味道，帶他們回到那些簡單無憂的日子。

細節：都是氛圍的營造

對於LLEMS來說，所有的細節都缺一不可。他們認為，每件產品都是由不同的細節組成，而他們透過這些細節營造出獨特的氛圍。如果能列出單一的細節，那便不是他們所追求的境界了。

靈感的源泉：生活點滴與自我觀照

Jason和Cindy很少遇到靈感枯竭的問題。或許是因為他們每時每刻都在思考這個品牌，因此日常生活中所見所聞，都能讓他們聯想到LLEMS。這個品牌是他們的作品，所以他們也恆常地從自己的生命點滴中尋找創意。

銀色的反思：如實觀照人生

如果LLEMS是一種顏色，那它會是銀色。有人認為銀色是顏色，但最光亮的銀色其實只是如實地反射光線。LLEMS這個品牌也希望能如實地與大家一同反思，觀照人生。

療癒的空間：真誠的交心

LLEMS是一個特別的地方，它總能吸引人們來談心傾訴。Jason和Cindy記得有一次，一位熟客失戀後，下班後竟第一時間來到店裡，和他們傾訴。說著說著，客人淚流滿面，他們也隨之落淚，結果三人一起抱頭痛哭。那一刻，Jason和Cindy意識到，他們與顧客的交流不只是單純的買賣，更多的是最坦誠的交心。他們的店鋪空間，竟然可以成為顧客的舒適圈，這讓他們感到萬分榮幸。

選擇過山車：創業的起伏人生

如果可以對十年前的自己說一句話，Jason和Cindy會問：「你想坐過山車嗎？」因為開創自己的品牌，就像讓自己的人生成為一列過山車，充滿高低起伏與驚喜。

活在當下：如是觀的生活質感

Jason和Cindy希望大家透過LLEMS，最能感受到「如是觀」——一種最直率、最無習染的感受。他們希望「moment to moment」，一點一滴的生活能夠慢慢匯聚成生命。儘管生命有高低起跌、陰晴圓缺，但願人們都能觀照此刻的狀態，盡情體會生活帶來的質感與脈絡，腳踏實地、坦誠地活出生命中的每一個角色。

地址：西營盤東邊街27號

營業時間：星期二至星期日：12:30 - 19:30/ 星期一休息

A Message from the founder

The founders of LLEMS share a deep affection for Chinese characters, hoping to manifest the beauty of words in a more tangible way. Having watched his father use perfume since childhood, this sentiment sparked the idea of combining Chinese characters with perfume, seeking a new way to interpret words and scents. This idea quietly began to sprout ten years ago, and they invested significant time and effort into finding the right perfumer.

If three words were to describe LLEMS, they would be "Quiet," "Elegant," and "vipassana." Jason and Cindy do not blindly chase trends; they firmly believe that only by sincerely presenting oneself can a brand endure. Therefore, they are not in a rush to launch new products, and this unhurried approach also reflects their perspective on life.

In the early stages of their entrepreneurship, difficulties were numerous, with thoughts of giving up almost every month. Just breaking even made progress arduous. However, whenever they saw the enthusiastic support from customers, they felt all their efforts were worthwhile, and this warm encouragement became their driving force to continue.

Brand Story

The Resilience and Hope of Local Creation

In the eyes of Jason and Cindy, Hong Kong boasts many excellent artists, ceramists, and craftspeople. Although some creators may invest more resources in overseas markets, perseverance in Hong Kong's creative market is not easy. Nevertheless, they firmly believe that with a little more persistence and patience, they will eventually find discerning patrons in Hong Kong.

LIBERATION: A Hug-like Warm Scent

Among their many products, "LIBERATION"(豁) is the most beloved by customers. The most special aspect of this scent is that smelling it feels like being enveloped in a warm embrace, bringing a sense of peace. For Jason and Cindy, this scent reminds them of the smell of pencil shavings from their childhood school days, taking them back to those simple, carefree times.

Details: All About Creating an Atmosphere

For LLEMS, all details are indispensable. They believe that each product is composed of different details, and they create a unique atmosphere through these details. If they could list a single detail, it would not be the realm they aspire to.

Source of Inspiration: Life's Moments and Self-Reflection

Jason and Cindy rarely encounter problems with creative blocks. Perhaps because they are constantly thinking about the brand, everything they see and hear in their daily lives can remind them of LLEMS. This brand is their creation, so they consistently seek inspiration from their own life experiences.

Silver Reflection: True Observation of Life

If LLEMS were a color, it would be silver. Some consider silver a color, but the brightest silver merely reflects light as it is. The LLEMS brand also hopes to reflect sincerely with everyone, observing life as it is.

A Healing Space: Sincere Heart-to-Heart Conversations

LLEMS is a special place that always attracts people to talk and confide. Jason and Cindy recall one instance when a regular customer, heartbroken after a breakup, came straight to the store after work to pour out her heart. As she spoke, tears streamed down her face, and they too began to cry, resulting in all three embracing and weeping together. In that moment, Jason and Cindy realized that their interactions with customers were not just simple transactions, but rather the most honest heart-to-heart exchanges. They felt immensely honored that their shop space could become a comfort zone for their customers.

Choosing the Rollercoaster: The Ups and Downs of Entrepreneurship

If they could say one thing to their ten-years-ago selves, Jason and Cindy would ask, "Do you want to ride a rollercoaster?" Because starting their own brand is like turning their lives into a rollercoaster, full of highs, lows, and surprises.

Living in the Present: The Texture of "As-Is" Observation

Jason and Cindy hope that through LLEMS, everyone can most profoundly experience "As-Is Observation" (如是觀) — the most direct, unadulterated sensation. They wish for "moment to moment," that little by little, life can slowly coalesce. Despite life's ups and downs, its moments of sunshine and shadow, its ebbs and flows, they hope people can observe their current state, fully experience the texture and rhythm that life brings, and live out every role in their lives with grounded honesty and sincerity.

Address: 27 Eastern Street, Sai Ying Pun, Hong Kong 

Business Hour: Tue-Sun：12:30 - 19:30/ Mon off